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	<channel>
		<title>rollmio</title>
		<link>http://rollmio.com</link>
		<description>The first online promotion network where video commercials are made and spread by consumers for word of mouth promotions.</description>
		<image>
			<url>http://rollmio.com/images/logo.gif</url>
			<title>rollmio.com</title>
			<link>http://rollmio.com/</link>
		</image>
		<language>en-us</language>
		<pubDate>Fri, 30 May 2008 19:08:54 -0700</pubDate>
		<item>
			<title>Prize Payment Request</title>
				<link>http://rollmio.com/nodes/view/16</link>
				<description><![CDATA[<p>We will make payments for the total prize amount of less than $50 this time. If you have won any prize money and would like it to be paid. please send us the following information to <a href="mailto:info@rollmio.com">info@rollmio.com</a> by June 30, 2008.</p>
<ol>
<li>Registered name</li>
<li>Registered e-mail address</li>
<li>Total prize amount</li>
</ol>
<p>Please note that after June 30, 2008, you will be able to request for the prize money only when the total amount is $50 or more.</p>]]></description>
				<pubDate>Fri, 30 May 2008 19:08:54 -0700</pubDate>
				<guid>http://rollmio.com/nodes/view/16</guid>
			</item>
		<item>
			<title>Winning $500.00, the top video is created by Dez</title>
				<link>http://rollmio.com/nodes/view/15</link>
				<description><![CDATA[<h3>The Winners</h3>
<p>
We'd like to take this opportunity to congratulate the winners of "New Balance apparel for the Japanese market."
</p>
<p>
These winning videos can be found on Rollmio.com at: <a href="/videos/archive/4">http://rollmio.com/videos/archive/4</a>
</p>]]></description>
				<pubDate>Fri, 23 May 2008 16:00:50 -0700</pubDate>
				<guid>http://rollmio.com/nodes/view/15</guid>
			</item>
		<item>
			<title>The blog promotion of "Pentel- EnerGel Deluxe" is over.</title>
				<link>http://rollmio.com/nodes/view/14</link>
				<description><![CDATA[<p>
We thank all the promoters who participated in this campaign.<br />
The result of your performance and prize amount will be shown on your
"My Page" next week.<br />
Please log on to "My Page" if you took part in this promotion.
</p>
<p>
Currently we are preparing "request payment" page where you can
check the amount you will be paid, and make a request for a payment.
</p>
<p>
*We'll send members an e-mail notice when it's ready.
</p>]]></description>
				<pubDate>Mon, 07 Jan 2008 21:57:17 -0800</pubDate>
				<guid>http://rollmio.com/nodes/view/14</guid>
			</item>
		<item>
			<title>New ROLLMIO Assignment is Now Open for Promoters!!</title>
				<link>http://rollmio.com/nodes/view/13</link>
				<description><![CDATA[<p>We'd like to take this opportunity to congratulate the winners of the ROLLMIO brand advertising promotion.</p>
<p>Let's get paid $10 for blogging. View the selected videos for this project and post your favorite video onto your blog along with a comment. Then submit from the "My Page" for promoter to get the promotion prize.</p>
<a href="http://rollmio.com/videos/archive/3">The Video List for this Project</a>]]></description>
				<pubDate>Fri, 21 Dec 2007 19:05:52 -0800</pubDate>
				<guid>http://rollmio.com/nodes/view/13</guid>
			</item>
		<item>
			<title>Q&amp;A has some updates</title>
				<link>http://rollmio.com/nodes/view/12</link>
				<description><![CDATA[Q&amp;A has some updates.
If you have any questions about Rollmio, please check the FAQ answers at <a href="/nodes/view/faq">http://rollmio.com/nodes/view/faq</a>.]]></description>
				<pubDate>Mon, 17 Dec 2007 15:26:49 -0800</pubDate>
				<guid>http://rollmio.com/nodes/view/12</guid>
			</item>
		<item>
			<title>The blog promotion of "Thinking green" is over.</title>
				<link>http://rollmio.com/nodes/view/11</link>
				<description><![CDATA[The blog promotion of "Thinking green" is over.<br />
We thank all the promoters who participated in this campaign.<br />
The result of your performance and prize amount will be shown on your
"My Page" next week.<br />
Please log on to "My Page" if you took part in this promotion.]]></description>
				<pubDate>Sat, 08 Dec 2007 03:06:58 -0800</pubDate>
				<guid>http://rollmio.com/nodes/view/11</guid>
			</item>
		<item>
			<title>New ROLLMIO Assignment is Now Open for Creators!!</title>
				<link>http://rollmio.com/nodes/view/10</link>
				<description><![CDATA[ROLLMIO has just offered a new assignment for Creators on 11/29/07.<br />
<br />
CREATE 30 SEC VIDEO TO PROMOTE ROLLMIO. <br />
<br />
We are looking for viral videos to spread ROLLMIO.<br />
Make us laugh, think, and cry. Rock Your Creativity!!<br />
<br />
See the detail at <a href="/projects/brief/3">http://rollmio.com/projects/brief/3</a><br />

]]></description>
				<pubDate>Fri, 30 Nov 2007 12:31:36 -0800</pubDate>
				<guid>http://rollmio.com/nodes/view/10</guid>
			</item>
		<item>
			<title>Winning $1,000.00, the top video is created by FlyingSockMan</title>
				<link>http://rollmio.com/nodes/view/9</link>
				<description><![CDATA[<h3>Thinking Green Promotion</h3>
<p>
In its first ever Rollmio sponsored event, rollmio.com members competed for a top prize of $1,000.00 for the best member created 30 second video, which increases awareness and understanding about the environment and natural resources of the earth.  Members created the videos with an eye towards environmentally friendly products.
</p>

<h3>The Winners</h3>
<p>
We'd like to take this opportunity to congratulate the winners of the Thinking Green video blog promotion.
</p>
<p>
Winning $1,000.00, the top video was created by <i>FlyingSockMan</i> featuring a unique approach of placing green stickers on environmentally harmful items commonly found in our community. Second place video was created by <i>Grafismo</i>, and Third place by <i>Another</i>. Honorable mention goes to video creator <i>Guitardoga</i>, who's video was longer than the 30 second time limit. These winning videos can be found on Rollmio.com at: <a href="/videos/archive/1">http://rollmio.com/videos/archive/1</a>
</p>
<p>
The contest now moves to the promoting stage where promoters are competing for money from a $3,000.00 prize pool. Promoters will be grouped according to the number of views the video receives through their blog page during the first month after the project is opened to promoters.
</p>]]></description>
				<pubDate>Tue, 06 Nov 2007 18:03:46 -0800</pubDate>
				<guid>http://rollmio.com/nodes/view/9</guid>
			</item>
		<item>
			<title>World's First Video and Blog Promotion System to Launch</title>
				<link>http://rollmio.com/nodes/view/8</link>
				<description><![CDATA[<div class="content-paragraph">
	<p>
	(Los Angeles, CA -- October 9, 2007) <strong style="font-size: 140%; line-height: 1.4;">Logical eXtensionS, Inc. announced today the launch of rollmio.com, the world's first consumer driven advertising system where consumers participate in both the creation and communication of advertising, as well as Pentel as its first advertising client.</strong>
	</p>
	<p>
	With the rise of video sharing sites, such as YouTube, consumer generated advertising(CGA) has become a new method for marketers to create advertising relevant to their target audience as well as consumer interaction with the brand. By combining this process with the powerful reach of consumer generated media (CGM), such as blogs and SNS sites, rollmio will allow marketers to take full advantage of the growing CGA and CGM environment without large media costs and lead time.
	</p>
</div>
<h2 class="content-subtitle">How rollmio works</h2>
<div class="content-paragraph">
	<p>
	Anyone can participate by registering free at <a href="http://rollmio.com">http://rollmio.com</a>.<br />
	Members can participate as either a "creator" (who makes videos) or as a "promoter" (who posts the videos to their blog/SNS page) or both.<br />
	When a marketer launches a rollmio campaign, a creative brief describing the project is posted on rollmio.com. "Creators" will submit videos to rollmio where they will be reviewed by the marketer. Videos selected by the marketer will then be available to "promoters" to view through their "my page" on rollmio. "Promoters" will select their favorite video and post them to their blog or SNS page for friends to view, resulting in media exposure and word of mouth promotion through consumer generated media. 
	</p>
</div>
<p class="centering"><img src="/images/whats_rollmio_img01.gif" alt="How rollmio works"/></p>
<h2 class="content-subtitle">Pentel project</h2>
<div class="content-paragraph">
	<p>
	For rollmio's first client project, rollmio members will be requested to create video commercials for Pentel's NEW Energel Deluxe retractable gel rollers. 100 video commercials will be selected and then be spread and shared by rollmio promoters. Through placement on 1,000 blogs/SNS pages, the estimated number of video views is approximately 300,000.
	</p>
</div>
<h2 class="content-subtitle">Flow of rollmio promotion</h2>
<div class="content-paragraph">
	<p>
	&lt;Creator side&gt;<br />
	<ol>
	<li>Create video commercial according to creative brief and submit to rollmio</li>
	<li>Submitted commercials are reviewed by client</li>
	<li>Selected commercials are paid a production fee*</li>
	<li>Selected commercials are announced to "promoters" to place on blogs and SNS sites</li>
	</ol>
	*average production fee is $50 with top videos receiving additional $500 - $1000
	</p>
	<br /><br />
	<p>
	&lt;Promoter side&gt;<br />
	<ol>
	<li>View selected commercials on rollmio</li>
	<li>Select favorite video commercial and post on blog or SNS page</li>
	<li>Promotion fee* paid to blogs and SNS pages meeting requirements</li>
	</ol>
	* promotion fee ranges from $3 - $20
	</p>
</div>
<h2 class="content-subtitle">About Logical eXtensionS, Inc.</h2>
<div class="content-paragraph">
	<p>
	Los Angeles, California<br />
	<a href="http://www.l-xs.com">www.l-xs.com</a><br />
	</p>
	<p>
	Logical eXtensionS, is a total Internet solution company located in Los Angeles (Caalifornia) and Tokyo (Japan). Founded in 2003, Logical eXtensionS provides its services with hybrid American creativity and Japanese quality.
	</p>
</div>
<h2 class="content-subtitle">About Pentel of America, Ltd.</h2>
<div class="content-paragraph">
	<p>
	Torrance, California<br />
	<a href="http://www.pentel.com">www.pentel.com</a><br />
	</p>
	<p>
	For over 60 years, Pentel has supplied the world with the highest
	quality writing products. Pentel is the only writing instrument company
	to receive the Deming Award for recognition of the highest standard of
	quality. Pentel invented roller ball technology, pioneered graphite
	lead, leads the market with its Super Hi-Polymer(r) Lead, and has
	established an industry hallmark with its writing instrument inventions.
	</p>
</div>
<h2 class="content-subtitle">Media Contacts</h2>
<div class="content-paragraph">
	<p>
	Logical eXtensionS, Inc.<br />
	</p>
	<p>
	Yasu Kawachi<br />
	213.891.9170<br />
	info@rollmio.com<br />
	</p>
</div>
]]></description>
				<pubDate>Mon, 15 Oct 2007 15:26:49 -0700</pubDate>
				<guid>http://rollmio.com/nodes/view/8</guid>
			</item>
		<item>
			<title>Grand Opening!</title>
				<link>http://rollmio.com/nodes/view/7</link>
				<description><![CDATA[Thanks everyone for waiting so long!<br />
rollmio is finally open for service!<br />
<br />
<a href="http://rollmio.com/projects/brief/1">Our first project</a> has just opened 9/27/07, so be sure to check it out!<br />
<br />
Along with our service launch, now you'll need to login to access
some parts of the website.<br />
<br />
Also, we'll be announcing our next project soon!]]></description>
				<pubDate>Fri, 28 Sep 2007 10:59:48 -0700</pubDate>
				<guid>http://rollmio.com/nodes/view/7</guid>
			</item>
	</channel>
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