(Los Angeles, CA -- October 9, 2007) Logical eXtensionS, Inc. announced today the launch of rollmio.com, the world's first consumer driven advertising system where consumers participate in both the creation and communication of advertising, as well as Pentel as its first advertising client.

With the rise of video sharing sites, such as YouTube, consumer generated advertising(CGA) has become a new method for marketers to create advertising relevant to their target audience as well as consumer interaction with the brand. By combining this process with the powerful reach of consumer generated media (CGM), such as blogs and SNS sites, rollmio will allow marketers to take full advantage of the growing CGA and CGM environment without large media costs and lead time.

Anyone can participate by registering free at http://rollmio.com.
Members can participate as either a "creator" (who makes videos) or as a "promoter" (who posts the videos to their blog/SNS page) or both.
When a marketer launches a rollmio campaign, a creative brief describing the project is posted on rollmio.com. "Creators" will submit videos to rollmio where they will be reviewed by the marketer. Videos selected by the marketer will then be available to "promoters" to view through their "my page" on rollmio. "Promoters" will select their favorite video and post them to their blog or SNS page for friends to view, resulting in media exposure and word of mouth promotion through consumer generated media.

For rollmio's first client project, rollmio members will be requested to create video commercials for Pentel's NEW Energel Deluxe retractable gel rollers. 100 video commercials will be selected and then be spread and shared by rollmio promoters. Through placement on 1,000 blogs/SNS pages, the estimated number of video views is approximately 300,000.

<Creator side>

1. Create video commercial according to creative brief and submit to rollmio
2. Submitted commercials are reviewed by client
3. Selected commercials are paid a production fee*
4. Selected commercials are announced to "promoters" to place on blogs and SNS sites

*average production fee is $50 with top videos receiving additional $500 - $1000

<Promoter side>

1. View selected commercials on rollmio
2. Select favorite video commercial and post on blog or SNS page
3. Promotion fee* paid to blogs and SNS pages meeting requirements

* promotion fee ranges from $3 - $20

Los Angeles, California
www.l-xs.com

Logical eXtensionS, is a total Internet solution company located in Los Angeles (Caalifornia) and Tokyo (Japan). Founded in 2003, Logical eXtensionS provides its services with hybrid American creativity and Japanese quality.

Torrance, California
www.pentel.com

For over 60 years, Pentel has supplied the world with the highest quality writing products. Pentel is the only writing instrument company to receive the Deming Award for recognition of the highest standard of quality. Pentel invented roller ball technology, pioneered graphite lead, leads the market with its Super Hi-Polymer(r) Lead, and has established an industry hallmark with its writing instrument inventions.

Logical eXtensionS, Inc.

Yasu Kawachi
213.891.9170
info@rollmio.com