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Creative brief
(New Balance apparel for the Japanese market)

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Thank you for all the participation.

New Balance apparel for the Japanese market

Title:
New Balance apparel for the Japanese market

Basic Information
Title New Balance apparel for the Japanese market
Video Objective To convey the stylish concept of New Balance apparel and strengthen its image as a sophisticated, stylish brand.
Creative Themes It's all up to you. Create a brand image for a stylish New Balance.
e.g. "sports for the urban woman"
e.g. "sweat in style"
About New Balance New Balance began as a Boston-baced arch support company in the early 1900's and has developed into a global athletic products company popular among many top athletes and celebrities who are particular about quality.

for more information, see below:
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Prize
Prize Best video award
gold$500.00
gold$50.00 (19 winners)
Judges N.F.C Inc. PR Manager (Japan)
Conditions
Requirements and Guidelines
  1. 1. Insertion of New Balance logo for at least 2 seconds
  2. 2. Videos should be between 10 and 60 seconds
  3. 3. Do not use video, music, or images that you haven’t received rights to use
  4. 4. Do not change or alter provided images
  5. 5. Do not use wear from other brands if the logo is clearly noticeable
Schedule
Deadline to submit video April 30, 2008
Announcement of winner May 23, 2008

This creative project is already closed.

Thank you for all the participation.

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